Funnel KPI dashboard
108 KPIs across 11 channels, mapped to TOF → MOF → BOF stages, with health status and week-over-week movement at a glance.
Journey Marketing Studio
From first click to booking.
Your entire funnel, one dashboard.
JMS Assistant is an in-house marketing analytics & reporting studio for travel marketing — funnel KPIs, weekly reports, Google Ads audits and an AI copilot, all in one calm place.
- 108
- KPIs tracked
- 11
- marketing channels
- 53
- weeks planned in advance
- 2
- languages (EN / PL)
The weekly funnel dashboard — illustrative demo data.
Everything a weekly marketing routine needs
Built around the customer journey — top, middle and bottom of the funnel.
Drag-and-drop imports
Drop weekly exports from Meta Ads, Google Ads, GA4, Search Console or HubSpot. Multi-week files split themselves; every import is reconciled against source totals.
Weekly reports & PDF
A CMO-ready weekly report with funnel sections and commentary, exported to PDF in English or Polish with one click.
Google Ads audit
40 automated checks across tracking, structure, bidding, keywords and hygiene — with an account score and the estimated cost of every issue found.
AI copilot
Weekly briefs, CMO commentary drafts, anomaly alerts and Google Ads suggestions — the assistant proposes, a human approves every change.
Targets & pacing
Weekly targets per KPI with progress badges, plus budget pacing that shows whether spend is on track before the month ends.
A calm weekly routine
- 1
Drop the exports
Drag last week's files from your ad platforms and CRM into the importer.
- 2
KPIs compute themselves
CPL, CPA, ROAS and 100+ metrics are calculated and validated automatically.
- 3
Review the funnel
Dashboard, audit findings and AI brief highlight what moved and why.
- 4
Send the report
Export the weekly PDF — in English for the team, in Polish for the board.
Built in-house, on purpose
JMS Assistant is an internal tool built by a travel-marketing team for its own weekly workflow. Marketing data is processed locally, reviewed by people, and never resold. It replaced a hand-maintained spreadsheet — and kept the spreadsheet's honesty.
It isn't publicly available today — but if a tool like this could help your team, we're genuinely happy to talk.
Frequently asked questions
Can I buy or try JMS Assistant?
Not off the shelf — it's an in-house tool, built for our own weekly routine. That said, we're open to conversations: if your team runs a similar funnel-reporting workflow, get in touch and tell us about it.
Which platforms does it work with?
Meta Ads, Google Ads, Google Analytics 4, Google Search Console and HubSpot — via their standard weekly exports, plus a direct Google Ads connection for the audit and campaign-management modules.
Where does the data live? Is it safe?
All marketing data is stored locally, on infrastructure controlled by the account owner. Nothing is resold or shared with third parties, and any connection to Google services follows Google's API policies, including Limited Use. Details in our Privacy Policy.
Who is behind it?
A small marketing team working with Nordic travel brands. The tool grew out of a real weekly reporting spreadsheet — every feature exists because the spreadsheet needed it first.
Curious about JMS Assistant?
Whether it's the product, data workflows, early access or partnership — one e-mail is enough to start the conversation.
contact@jmsassistant.comWe usually reply within one business day.